Public relevant and high-quality content of projects reach the four corners of the world. Why do architects or architectural firms or interior designers not dream of becoming a reference in the online sphere?
But to achieve this, it takes much more than creating a fanpage on Facebook and posting pictures of their projects and some decorating tips which many people have already done there.
To help you in this difficult task, the architect and CEO of the webpage, shared 8 gold tips, present in Casa Cor Mines lecture, which will help you to bring customers and followers to you through the Internet. Check it:
There is no use to publish luxurious apartment images and classic decorations, and in real life their clients are young and funky. It’s important to know exactly to whom you are speaking, you want to talk to and above all, what this audience wants to know.
Draft a profile of your customers involving age, preferences, probability of spending on decoration and renovation, preferred brands, whether they live alone or with family (and how many people) and how these people behave.
Mouth to mouth? Indication of friends and relatives? Random search on Google? Look for the path that your client will travel to get to your work. This helps you know where to invest and the communication in your office is being efficient. Tools like Google Analytics let you know, for example, to search for the name of the office, it is spontaneous or derived from any blog or social network.
If you are specializing in residential renovations in São Paulo, for example, invest in advertising, sponsored links and other resources which give prominence to your company when a user types “residential reforms” or “apartment renovation in SP.”
Another way to generate online relevance is not being selfish. Share with your followers (and even with other architects) those decorating tips or development projects that only you know. This helps to demonstrate your experience in the profession and will contribute to the complement of the user knowledge. The next time he needs to know something, your website or blog will be the first reference in his mind.
To continue practicing detachment, produce content as a guest through other media. No, you will not be working “for free” elsewhere. In addition to gaining access to your work that you probably could not alone, writing for blogs, magazines and best-known sites helps you create a reputation and establish a good relationship with the environment.
In addition to a site, having a blog is essential as a space to publish their ideas, thoughts and personal projects. But it is important to keep in mind that those who access your blog looking for much more than just that which relates to their work. Give visibility for projects of other architects, tell the latest news of the profession, show products that have not been invented by your enter materials and use as reference of interior designed by other designers.
Again, your blog becomes relevant as a substantial space where the user does not access another site to update better.
Not only rely on your own website or blog to put your work online. Use other platforms for this, gain more visibility and get involved in your community of professionals. But it is important to perfect the content: sites like Archdaily , Arkpad and Houzz only publish selected-projects by curators.
Elaborate words and detailed descriptions: nothing could replace an high quality image about what you’re talking about. Architecture, decoration and interiors are quite visual areas. So it is important to sharpen the curiosity and preferences of its followers with photos of good lighting, composition elements and reflecting amplitude and good materials.
When in doubt, hire a professional photographer.
Despite the impact, the virtual world does not replace personal contact with clients and other professionals – at least yet. Be available to visit customers, talk personally about projects and ideas, meeting spaces and participate in meetings of the profession.
After all, it is important to show who is behind all the work displayed on the Internet from our tips;)
And you have any tips or strategy to share? Join the discussion in the comments.
Tags: architecture, reference online, designers
Freelance Jobs Interior Designer Mumbai …
Simply Hired Canada
Studio Seilern win Nigeria waterfront masterplan
Corporate Interior Designers In Delhi Bangalore Chennai …
Bramall Music Building by Glenn Howells Architects …
How to Find Your Web Design Niche: Why Is It Beneficial …
The Hayward at 40: architects pay tribute
Wright & Wright illuminates plans for new Lambeth Palace …
Images of Northern Line extension stations revealed
Norwegian farmhouse inspires Haptic Architects’ mountain …
Scott, Wigglesworth and Gehl on winning Hull Fruit Market …
Emerging from the bamboo curtain | Review
Simon Hudspith’s inspiration: Castle Drogo by Edwin …
Should the Venturis be given this year’s RIBA Gold Medal …
single wide mobile home interior – 28 images
Uploaded image /home/sanalisci/public_html/wp-content …
Lamborghini | Brands of the World™