Philips presented a new LED technology on the 2014 of EuroShop in Düsseldorf with CrispWhite .Franz Jansen, responsible for the light – world leader in the OEM sector, explains why innovation is a milestone for Shop lighting , making shopping the emotional experience to light.
CrispWhite sounds like knackfrischem light. What lies behind it?
This is our new generation of Fortimo LED spotlight modules. Thus, we have screwed up the LED quality in terms of color rendition and brilliance of light another significant piece to.
With CrispWhite, we are at the LED for the first time at a quality of light that we have achieved so far only with our ceramic high pressure discharge systems. The goal was to reach the light quality of our MASTERColour CDM elite and evolution, that’s where we wanted to go.
And? You do that?
Yes, absolutely. This was a challenge for the LED technology in General. CrispWhite is a quantum leap. Now we have this brilliant light in LED technology. We have managed to accommodate the special abilities of our MASTERColour lamps, elite and evolution, in a Fortimo module.
Which in turn means?
This means that we can reproduce both clear, brilliant white as even rich colors with an LED light source. We need not two or three light sources with different color temperature to achieve the best possible rendering of white and at the same time, the strong effect of bright colors.
Is that the key innovation?
Yes. This is not simply a small improvement of existing technology. CrispWhite is a milestone, a new technology in the LED environment that really makes sure this light quality.
Why is the light quality so important? LED scores but already so strongly with factors such as energy efficiency, maintenance, management, networking, new design possibilities…
Entirely correct. You must see that we want to translate more Applikationstrends with technology solutions. We have just three big drivers for the shop area. First, the energy efficiency, which is the defining issue for lighting at all. Whatever the reduction of costs associated with. But the third major theme in particular in the shop application is very clear: no compromises in the quality of the light.
Thus one as long as possible remains in the store?
No, it’s only a positive effect of the CripsWhite excellent lighting quality. First and foremost, a special shopping experience with feel-good factor should be conveys to the customer. For example: buy a go now belongs to one of the most popular leisure activities and therefore increasingly associated with the theme of experience, as opposed to the virtual experience in Web shops. And because light plays an insanely large role – the emotional impact through the staging of the sales area and the customers, as well as the assessment of the goods. You want to feel comfortable in the business and want to experience no bad surprise, if for example the black shirt or blouse in the daylight look suddenly very different from. That is, the issue of light quality will become even more important.
Are LED lights really the lighting of the future??
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So, now that I have a practice net, I have questions. : golf